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marketing       LUcat Search catalogue 29492423X

Scope note
The action or business of promoting and selling products or services, including market research and advertising

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For the marketing of a specific product or service, combine with the product or service, e.g. maize marketing = marketing + maize. Exceptions: agricultural marketing, food marketing, grain marketing.

Used for
commercialization

Narrower terms
agricultural marketing
food marketing
grain marketing

Related terms
advertising
marketing boards
marketing cooperatives

Subject category
15.01 TRADE AND MARKET



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