African Studies Thesaurus
marketing
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29492423X
STA
Approved
UPD
2024-03-21
DUT
marketing
DIR
For the marketing of a specific product or service, combine with the product or service, e.g. maize marketing = marketing + maize. Exceptions: agricultural marketing, food marketing, grain marketing.
IND
1
PPN
29492423X
UDC
381.743
SN
The action or business of promoting and selling products or services, including market research and advertising
MRF
339.138
NT1
agricultural marketing
food marketing
grain marketing
UF
commercialization
RT
advertising
influencers
marketing boards
marketing cooperatives
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