African Studies Thesaurus
marketing
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Scope note
The action or business of promoting and selling products or services, including market research and advertising
User tips
For the marketing of a specific product or service, combine with the product or service, e.g. maize marketing = marketing + maize. Exceptions: agricultural marketing, food marketing, grain marketing.
Used for
commercialization
Narrower terms
agricultural marketing
food marketing
grain marketing
Related terms
advertising
marketing boards
marketing cooperatives
Subject category
15.01 TRADE AND MARKET
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